The Short variation: When Marie Antoinette said, «permit them to eat cake,» it might probably being because she was hogging all the Michel et Augustin cookies for by herself. Childhood mates Michel and Augustin found in secondary school, and, once they found their adult 9-to-5 jobs become unfulfilling, they began a cookie business with a foundation in French pastry. Fast onward 13 years, as well as the two pals have offices in France and ny and are also attracting globally with their snacks, pastries, yogurts, mousses, and various other sweets fashioned with straightforward, pronounceable ingredients. The duo additionally teaches aspiring bakers that perfecting the skill of French pastry is attainable through their unique cookbooks and interactive open household classes. Michel and Augustin’s dream is straightforward: to help make the world smile and get together over a shared passion for desserts.
The story of Michel et Augustin started simply sufficient. Two kids began palling around in secondary school and became good contacts. But, as with many teenage friendships, the 2 parted ways after graduation to adhere to their particular routes.
Michel found themselves in financing in New York, and Augustin was actually in advertising for Air France. But both shortly became disillusioned aided by the 9-to-5 routine from the world of business. They reconnected in addition to duo devised a wild propose to find out all 1,263 bakeries in France and establish a guide to the best confectioneries the country needed to offer. They published a manuscript about any of it â their own first cooperation!
After finishing their unique journey, in 2004, Michel and Augustin aproned-up and place out on a fresh adventure: baking in Augustin’s home. Their goal would be to produce a line of snacks alongside sweets made with 100 % natural ingredients and love. And, after tirelessly testing and sampling over 300 dishes, their own very first concoction was created: the tiny circular butter cookie. Michel et Augustin was born!
The two found quick achievements, and so they always innovate more tasty projects, such as for example a decadent yogurt in a bottle, which had been found just once Michel and Augustin recognized their valued cow could develop over butter. They sell items using trademark «kookiness» and the delight they infuse in their tasty snacks.
Spreading a fascination with French Pastry across the World
Michel et Augustin means more than just producing a delicious cookie. The company is actually curved on drawing from France’s wealthy cooking history generate masterful sweets.
«it is not practically snacks â it is more about a love of French pastry,» said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. «every little thing we make is related to French pastry practices. There is a really strong commitment with pastry creating as a business enterprise.»
But Lily told you an affinity for and mastery of French pastry isn’t just reserved for all the product developers (they refer to them as the «recipe group») at Michel et Augustin. Area of the company’s kooky society is discussing the passion and knowledge of pastry producing thus every person in the team, in France and Brooklyn, can train getting a French pastry cook and make the nationwide exam (acknowledged a «C.A.P.»). In this manner, everyone can take part in innovating new meals and talk knowledgeably with followers, clients, and consumers.
«once weekly in France and when four weeks in New York, our Banana Farm («office») turns into a pastry course in which we are going through a traditional program of French pastry and instruction the certification,» she stated. «no matter whether you are a webpage creator or perhaps in sales â the ability is urged for several.»
Though Michel et Augustin offers a expansive products in France, the company sticks with the exact same fundamentals and maxims of development for several services and products.
«the one thing all our items have commonly is an actual focus on taste in order to the ingredients,» Lily said. «We focus on the top quality and user friendliness on the materials, and attempt to maintain the ingredient record as pronounceable possible.»
This effects not only in a tasty decadence, additionally a treat you’ll be able to be ok with eating together with your someone special.
An accumulation Treats excellent for Sharing With Your Sweetheart
Thereis only something about discussing candies that starts your day right or ends up an amazing time. And Michel et Augustin’s designs had been meant for merely this type of occasions.
«It really is a minute of extravagance after a date,» Lily mentioned. «It really is tasty making with thoroughly clean ingredients, and this helps make the second that much better. It feels good to engage.»
With many deserving goodies to choose from, there is need certainly to select just one. While there are numerous a lot more choices in France â from chocolate mousse to decadent yogurts and, of course, unique cookies â there are lots of available options in the US and.
Lily ended up being rapid to advise the right goodies to offer to or appreciate thereupon special someone.
«the best-selling cookie is our very own 4-Cookie Squares,» she stated. «they have been like small square tarts, enter three types, and certainly will end up being therefore effortlessly shared. We supply Cookie Buttons, which have been hazelnut candy chip snacks with hazelnut ganache internally. They are available in packs of two â one for me personally, choice for you!»
For partners whom really enjoy their own day ritual together, Lily informed us Puff Palmiers tend to be a beautiful a.m. choice.
«they have been puff pastry and taste like Elephant Ears,» she stated. «they truly are very light and flaky and an excellent option for sharing over morning meal with coffee or at tea time.»
Whether you and your honey are chocoholics or appreciate the fine butteriness of caramel (or all things in between), Michel et Augustin features a deserving treat for discussing (or sneaking off with on your own clandestine cookie affair).
Get Involved on Banana Farm
Michel et Augustin’s viewpoint is that the delight of candies is in the posting. Therefore it should be no surprise area involvement is actually big a portion of the organization’s business mission. Most people are welcomed to get rid of in and chat (and taste cookies) at their particular Banana Farms (offices) in Paris, Lyon, or Brooklyn.
This attitude began on start from the business and is also section of their core. And Lily noted this philosophy is exemplified inside company’s open houses.
«immediately, Michel and Augustin opened up the doorways of the apartment to next-door neighbors, pals, clients, and passersby, for those provide all of them opinions, to taste cookies, to flavor new dishes these were evaluating, and to hang out together and speak about whatever were undertaking,» she stated. «It’s something’s really important to united states today.»
Start household at the Banana Farm takes place throughout the basic Thursday of every thirty days in France and ny. Lily told us these activities provide a manner for any organization provide back into the city by instructing all of them in regards to the record and methodologies of French pastry.
«We invite everyone else, family members, friends, consumers, and people in the future share dishes,» she stated. «We carry out flavor tests, focus teams, and play games. It is a genuine community event.»
It’s not only enjoyable and tummy-pleasing to attend, however if you lack a cookie companion, think of all the other treat aficionados you can fulfill from the Banana Farm. Most likely, if someone else wants Michel et Augustin treats, you are aware they’ve great taste, and you should have one thing to bond more than.
Michel et Augustin: invested in Random Acts of Kookiness
In correct Michel and Augustin type, the duo started a Random Acts of Kookiness effort to inspire and please anyone. From a tribute to Michael Jackson into the cookie rectangular event in addition to their torrid Greek story, Michel and Augustin infuse hilarity and happiness into all they actually do. You can view why their treats are addictive â they truly are made with 100% natural ingredients and good vibes.
Up subsequent for the company is another cookbook that aims to assist all of us audience among others overcome the intimidation associated with French pastry.
«We’re making a French pastry cookbook your me, and it is about finding pleasure in these problematic meals,» Lily said. «We’re busting it down and stating it can be done. When we can, anyone can, therefore we’re discussing our very own advancement.»
Michel et Augustin is also seeking introduce its famous candy mousse in the usa.
«Our dream for our candy mousse should seduce The united states’s preferences.»
And, after tasting their cookies along with other snacks, the US is clearly in for a long love affair with that mousse.